The Importance of Responsive Web Design

No matter what its purpose, it’s important your website is optimized and the best possible version of itself it can be. If you’re using your website for business, this is especially true. Right now, amongst other things, this means having responsive web design. If you’re unfamiliar with this term, keep reading. Having a responsive website is a game changer you can’t afford to miss out on.

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The Mobile Revolution and Responsive WebDesign

It wasn’t so long ago that smartphones came on the scene. What was originally considered a hot commodity has now become an increasingly popular way of accessing the Internet. When tablets were introduced to the market, mobile devices became even more popular. In fact, some statistics say 40% of those accessing the Internet are doing it through a smartphone or tablet. This meant a number of things for web design. But one of the upshots was responsive design for websites.

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What is a Responsive Website?

Although mobile devices were great for accessing the Internet, it didn’t always go both ways. Websites were built for traditional computers, after all. Their designers had no idea that mobile devices would one day account for nearly half their views. This wasn’t without its challenges, of course. Designers still needed to ensure their website worked on a number of different desktop browsers. But, unlike mobile devices, this challenge didn’t call for responsive webdesign.

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Responsive design refers to a way of creating a website so it will appear on a mobile device the exact same way it would on a traditional computer’s screen. When you think about it, this is much easier said than done. Responsive web design needs to account for screen size, obviously, but it also must encompass the touch feature of a smartphone over clicking, the pixel resolution, Adobe Flash, optimized markup and a number of other factors to make the site work on mobile devices. In order to do this a responsive website designer needs to apply these factors to images, text, screen-layouts, video and audio players and any other elements that would need to be adjusted on screen. While this may seem like a lot of work, the alternative is to either loose users who don’t want to put up with a subpar experience on their mobile device (and remember, this could mean losing up to 40% of your users at any one time) or creating an alternative “mobile friendly” version of your site. Many used to opt for the second option, but you see it less and less these days as responsive webdesign catches on. The problem with “mobile friendly” sites is that they often differ considerable from the website people are used to providing a completely different experience.

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Other Factors Making Responsive Design Important

There are a number of other specific factors that should encourage you to have your website adapted to a responsive model. The first one is money. Making best responsive websites costs a bit more than creating a traditional one. However, it’s far cheaper than producing two so you have that “mobile friendly” version. Plus you save all the revenues you could lose from people ditching your site from their mobile devices. Responsive webdesign is more than just adaptable to the size of the screen it’s being viewed on. It also doesn’t care what operating system a user utilizes either. This means it doesn’t matter if a user is on their iPhone, Android, iPad or Dell computer and it doesn’t matter if they’re running Windows OS or anything else. Everyone gets the same experience. Because responsive design is all about letting users see your site in the most convenient and natural way possible, it means all your other content is optimized too. Without your website being responsive, all your content, all your images, all your animations and more have been wasted.

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Finding a Responsive Designer for best responsive websites

As we covered, responsive webdesign is plenty affordable compared to traditional versions. This means you don’t need to put off making your website responsive due to financial concerns. But you might still worry about finding the right person for the job. Fortunately, this also doesn’t need to be an issue. Because responsive design has become so important, more and more designers are adapting. In fact, you might even have a harder time these days finding a professional who doesn’t know how to create a responsive website. Before hiring anyone, though, be sure to ask for some past work. View any websites they created on an array of devices and operating systems to make sure they’re worth your trouble. That’s responsive web design 101. It’s more than an innovation; it’s quickly becoming the standard. So if you have a website you use for any purpose and want to make sure your visitors continue to stop by, invest in best responsive websites today.

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